Second Acquisition in Seven Months Accelerates Crown’s Strategy to Build a Global Portfolio of Iconic Consumer Brands

Crown Brands Group, a global management company, is strengthening its position in intimate apparel.

The co-founders of the iconic underwear brand tell Inc. about the new owner’s plans to grow beyond lingerie and woo Gen-Z.

The 48-year-old intimates brand has been acquired by Crown Brands Group, in partnership with Rafar Group, which serves as operating partner.

Crown’s Inaugural Acquisition Establishes Foundation for New Premium Brand Platform Strategy