Inc.: Hanky Panky, Maker of ‘the World’s Most Comfortable Thong,’ Sells to Private Equity After 48 Years
The co-founders of the iconic underwear brand tell Inc. about the new owner’s plans to grow beyond lingerie and woo Gen-Z.
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WWD: Hanky Panky Sold to Crown Brands Group
The 48-year-old intimates brand has been acquired by Crown Brands Group, in partnership with Rafar Group, which serves as operating partner.
Crown Brands Group Acquires Iconic Intimates Brand Hanky Panky
Crown’s Inaugural Acquisition Establishes Foundation for New Premium Brand Platform Strategy
Inc.: Hanky Panky, Maker of ‘the World’s Most Comfortable Thong,’ Sells to Private Equity After 48 Years
The co-founders of the iconic underwear brand tell Inc. about the new owner’s plans to grow beyond lingerie and woo Gen-Z.
WWD: Hanky Panky Sold to Crown Brands Group
The 48-year-old intimates brand has been acquired by Crown Brands Group, in partnership with Rafar Group, which serves as operating partner.
Crown Brands Group Acquires Iconic Intimates Brand Hanky Panky
Crown’s Inaugural Acquisition Establishes Foundation for New Premium Brand Platform Strategy
Building Enduring Brand Value
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